Social Productivity and Information

Several years ago, McKinsey & Company studied how well companies used social technologies to help raise the productivity of high-skill knowledge workers.  The realm was untapped, McKinsey said, and concluded that:

If social technologies were properly harnessed in a way to help business workers deal with information, they could raise productivity by 25% and could contribute up to $1.3 trillion dollars worth of value to US companies.

It never happened.  Entire categories of new tools were developed, but not one of them combined social technology, information, and connectivity.  The number of workers who must deal with complex information in the workplace has risen, but no tools have been developed that focus on collaboration and sharing of connected information.  Until now.  

Why not?

It turns out that supporting business information is very difficult.  Business information comes in all shapes and sizes, and is consumed and distributed by all different sorts of people.  In the past, many companies invested in big, corporation-wide information systems. Other companies set up systems that were full of rules, and hired managers to make sure that workers were being consistent.  But that’s not what workers are looking for today.

Today’s workers spend their off-hours involved in sophisticated communication and information-sharing activities, with state-of-the-art tools.  They aren’t afraid to use their consumer tools in the workplace — and they don’t hesitate to ask for the types of functions that they get from their consumer tools.

Memphis offers a powerful solution for business information that fits the modern worker’s needs and working patterns.

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